國立清華大學開放式課程OpenCourseWare(NTHU, OCW) - lecture 2: Total Service Producer/ Definition of Logistics and Logistics Fields

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03-5715131#35401 mengfen@mx.nthu.edu.tw Ms. Wu

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lecture 2: Total Service Producer/ Definition of Logistics and Logistics Fields

第1節

L2A

第2節

L2B

第3節

L2C

第4節

L2D

第5節

L2E

Syllabus

章節大綱

L2A
習題練習
1.3 案例一: 全面服務提供者(Total Service Producer)
案例二:　名產宅配　黑貓（７－１１）、台灣宅配通（全家）

L2B
Part2 物流與通路
2.1物流相關詞彙

L2C
2.2物流管理的定義、物的範疇
2.3物流的三階段

L2D
2.4通路的基本樣貌

L2E
案例說明
Ｑ1 通路與物流的差別為何？
Ｑ2 何謂通路管理？
2.5通路成員

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